Field Notes

Writing on frontend craft, performance & AI workflows

Notes from real client work — bilingual UX, perceived performance, and how generative AI actually fits (and doesn't) into a frontend developer's day.

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Localization

April 12, 2026 · 6 min read

Bilingual & RTL Aren’t a Checkbox — They’re Your Edge in the Middle East

Most "Arabic-ready" sites are just mirrored English layouts. Here is what actually changes when you design for Arabic-first, RTL-native experiences — and why it moves conversion numbers.

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Performance

5 Decisions That Make a Next.js Site Feel Instant (Not Just Score Well)

A 100/100 Lighthouse score and a site that *feels* fast are not the same thing. These are the five architectural calls that actually move the needle on perceived speed.

May 3, 20267 min read

AI Workflow

How AI Actually Fits Into My Frontend Workflow (and Where I Still Don’t Trust It)

Not "AI will replace developers" and not "AI is a toy." A practical breakdown of where generative tools genuinely speed up shipping real products — and the exact spots where I always take the wheel back.

May 28, 20268 min read